Is Uber the New Amazon? Ride-Hailing Company To Move Into Short-Term Staffing
Uber looks like it is taking a leaf from the book of fellow tech giant Amazon’s playbook with news that the company, which started life as a p2p taxi-hailing app is targeting the short-term staffing sector as the next legacy industry model it will wage war with. Uber has already established units in the transport and logistics sector through Uber Freight as well as food delivery and a recent move into electric bicycles. Uber is also investing heavily
Amazon grew from an online
Uber appears to be taking a similar approach by applying its P2P ‘on demand’ and ‘gig economy’ business models to new verticals. Like Amazon, Uber is leveraging its existing and sizeable customer and ‘
While there is no public timeframe for when the new unit will launch, the ‘special projects’ team working on preparing Uber Works is being recruited for and is to be based in Chicago. Uber’s headquarters is in San Francisco but it is believed that Chicago has been chosen as a base in order to better keep the project under wraps until its launch and for the advantage of the number of Uber drivers already in the city that could be interested in offering their services for the other kind of positions Uber Works will recruit for.
Gig economy digital start-ups like TaskRabbit have already launched but focus on p2p jobs such as cleaning. Uber Works looks like being more of a B2B operation in the mould of Uber Freight and the company will also be confident its scale will mean that any small existing operators in the space will not provide a serious barrier to entry.
Uber has so far refrained from any official company statement that would either confirm or deny the new unit.
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