New Awards Ceremony Sees Consumers Pick Their Online Investment Champions
Glitzy award ceremonies are nothing new in the consumer-facing investment industry. Investment magazines, the money and finance sections of newspapers and industry bodies all have their annual awards shindigs. Accolades are handed out and mutual back patting is aplenty. However, like awards ceremonies in other industries, the Oscars
Investing online information website Boring Money states as its mission to explain investment and personal finance products and approaches in everyday language. Stripping back industry jargon and sometimes opaque fee structures is its raison d'être and what founder Holly Mackay has built her reputation on. As such, it should probably come as no surprise that a consumer investment
The concept behind the inaugural ‘Consumer Investment Awards’ was a ‘TripAdvisor’ approach to rating consumer-facing investment providers. That meant the end consumer’s opinion was sought, rather than relying on expert judges presuming what is of most benefit for those consumers. 4000 readers of The Telegraph and Boring Money website were asked to nominate their winners across categories for:
- Best Online Pension Provider
- Best Customer Service
- Best Value for Money
- Best Online Investment Provider
BestCommunication in Pensions
- Most Impactful Newcomer
Best Communications in Pensions
Finally, Investec Click and Invest was the winner of the Most Impactful Newcomer category for the investment giant’s new services usable ‘online journey’ and progressive use of social media.
So, all in all, some good pointers for those investing online considering opening a new account or switching provider and a welcome fresh approach to giving consumers a voice and
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