Sainsburyâ€™s Share Price Suffers As Asda Merger Bid Struggleswritten by Bella Palmer
Between last March and August the Sainsbury’s share price soared by almost 50% on the back of plans for a mega-merger with Walmart’s Asda. Approximately a year later and it’s fallen back below where it began its 2018 ascent as the chances of the merger going
Sainsbury’s attempts to drag the merger over the line are looking increasingly desperate. The latest attempt to convince regulators to approve the tie-up is the promise of £1 billion worth of cuts to the prices of products, to the benefit of UK shoppers. £300 million of price reductions have been promised over the first year of the proposed merger with another £700 million introduced over the following
A further sweetener for the regulator, the Competition and Markets Authority, is a promise to
Were the merger to go
Sainsbury’s argues that a bigger market share will allow it to drop prices, benefiting consumers. Mike Coupe and Roger Burnley, respectively the top executives at Sainsbury’s and Asda, released a joint statement arguing their case:
"We are trying to bring our businesses together so that we can help millions of customers make significant savings on their shopping and their fuel costs, two of their biggest regular outgoings."
The Competition and Markets Authority is due to give its response to ‘provisional findings’ on the viability of the merger. Its final report is due at the end of April. Those investing online into ISAs and SIPPs holding shares in Sainsbury’s will be desperately hoping for some good news to breathe life back into the merger, which would be almost certain to lead to a significant rebound in share price.
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