Solihull sportswear firm Gymshark announces restructure

Chief executive Ben Francis added that more than 100 new roles will be created as part of the restructure, with at-risk staff being offered new roles where possible

Solihull sportswear firm Gymshark has announced a restructure which would put 121 jobs at risk. A statement released by the company said the move was driven by its international expansion, growth plans and the need to create ‘commercial accountability’.

Gymshark said it was considering placing 121 roles at risk of redundancy across the business.

Chief executive Ben Francis said: This was an incredibly difficult decision to come to and we know that this will be upsetting for our people.

These proposals are subject to consultation and no decision has been made about how we will ultimately proceed. Our immediate priority is to help and support those at risk through this process and do what we can to best set them up for the future, he said.

We want to stress that this is absolutely no reflection on the quality of work, character or professionalism of those people affected and we will be doing all we can to help them demonstrate their skills and expertise, he said.

Francis said that if redundancies are made, they will take place before the end of Gymshark’s financial year on July 31, 2022. He added that more than 100 new roles will be created as part of the restructure, with at-risk staff being offered new roles where possible.

On its website, Gymshark says it has more than 900 employees across offices in five regions, including Solihull, and Denver, Colorado. The company's headquarters is at Blythe Valley Park in Solihull, close to J5 of the M42.

He said: It is driven by our international expansion, ambitious growth plans and the need to create commercial accountability within the regions and ensure customer strategies are driven by local lenses, specific knowledge and data, not just by those of us here in Solihull.